We’re constantly bombarded with images of flawless skin, complicated 10-step routines and expensive one-use products that are promoted in advertisements. The latest trend, skinimalism, shows a pushback against what we see every day. 

At its core, skinimalism means focusing on a few essential products that nourish and protect your skin, rather than overcomplicating your routine with unnecessary steps. A typical skiniminalist skincare routine involves just three to four essential products, such as a cleanser, moisturizer, sunscreen, and perhaps a serum. 

By streamlining your routine in this way, you respect the innate knowledge your skin has in taking care of and healing itself. Thus a key benefit as a result of skinimalism is the use of gentler, natural products that work in harmony with your skin. By choosing more natural nourishing products, you can help rebalance your skin's natural pH and restore its natural radiance. Our AMAZI Beauty products source 100% natural active ingredients straight from African soil, to work best with your skin’s natural processes. 

Skinimalism also encourages us to embrace our skin as it is, imperfections and all, to celebrate our individuality. It celebrates the beauty of our unique features and quirks, embracing freckles, scars, and other imperfections as part of what makes us beautiful.

Finally, skinimalism is about simplifying your beauty routine and reducing waste. By including multi-purpose products, you can minimise the number of products you use and effectively reduce your environmental impact. For example, REFRESHING ME, the AMAZI Beauty Face mist has multiple uses; as a toner, a setting spray, or as a hydrating spritz throughout the day. This also means opting for products that are free from harsh chemicals and unnecessary packaging.

Skinimalism is a beauty trend that celebrates a minimal, natural yet effective beauty routine. By focusing on just a few essential products, embracing imperfections, and simplifying our beauty routines, we work in harmony with our bodies and reduce our environmental impact. Embrace skinimalism by trying out AMAZI Beauty products to experience beauty with purpose.

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