Gender-based violence remains one of the greatest threats to women’s freedom in South Africa, and we see the impact of it up close in the lives of the women we train, employ, and serve. 

At AMAZI, we’ve always stood for beauty with purpose. From our Beauty Bars to our Academy, we’re committed to building spaces where women can thrive. But thriving is only possible when basic safety is not a luxury.

Safety isn’t just personal. It’s economic, it’s generational, and it’s what allows women to step fully into their potential and power. If we want to build stronger families, closer communities, and inclusive economies, we have to start by making safety non-negotiable.

This campaign is our way of standing with women. Now, we invite you to stand with us.

Safety is Power. Women Deserve Both.

When you shop with AMAZI this Women’s Month, you’re helping restore power, dignity, and hope to women who’ve been silenced for too long.

For every product you buy, R10 goes directly to Women For Change’s digital emergency response platform, which supports access to legal aid, crisis support, and essential services for 10,000 survivors of gender-based violence.

This campaign runs until October 2025, and every moment counts.